A blogger when he does decide to write to be read, ie you want your ideas transcend a bit beyond his inner circle and thus receive views on his blog. At first, depending on the typology of the blog, you may want to try a handful of visitors to then go a little further. Obviously one of the main sources of Internet traffic are search engines, mainly Google, so the bloggers soon decided to start working for Google to place us in the top of the results, to be found.

This small activity, most bloggers realize almost without realizing laborious, but is common practice on the Internet, is called "Positioning in Search Engines" or, as his most famous Anglo-Saxon name, Search Engine Optimization (SEO). Fundamentally, SEOs should be concerned:

• Making stories related to other websites linking to your website.
• Sign me up for major web directories.
• Create content with texts containing phrases that web users are looking for services and / or products on this site.
• To make our website as accessible as possible.
• Create unique titles and descriptions relevant content of each page.
• Link internally the pages of our site in an orderly and clear.
• Refresh the page with quality original content.
• Exchange of content.

Of course these are very basic techniques and even the search engines give us some tips for positioning of our websites, for example this is Google's site, but we must note that the SEO activities can vary over time due mainly to changes made by search engines to improve their algorithms and thus their results. These changes in the algorithms are not known by all, much less, so the SEOs to do their superstitions and deploy a range of activities to adapt to continuous changes in the algorithms of search engines and even the network's own developments . So for this year just begun, SEOs have some new challenges to face:

• Penalty for paid links.
• Link exchange or link building.
• The expanded use of social networks.
• Labels NOFOLLOW and NOINDEX and its use to make things easier for search engines.
• Fine in its different variants.

Fortunately, for those who use Wordpress as CMS, we can use one of the many SEO plugins available to enhance our position automatically if you do not want to perform many of these tasks, although we must always bear in mind some tips for keeping our work our blogs:

• 'Humanize' your permalinks: a permanent link to provide information easily recognizable by humans (words, dates ...).
• Eliminates the 'www' in your preferred domain: the preferred domain is that they recognize as the major search engines.
• Create and submit sitemaps.
• Add metatags the header.
• It offers good print pages.
• It generates tags on content: many search engines and especially Technorati, give priority to the labels (tags) and build on them specialized searches.

By the way, who said that blogging would be a simple task?