"The Cluetrain Manifesto" in Castilian

We said yesterday that we stood out not just by being the first to publish emergency. Unfortunately, for once we should have primacy, is that we came too soon. Because as in other blogs, from the publisher Deusto, we were put on the trail of the translation and editing of The Cluetrain Manifesto in Castilian and can obtain a copy absolutely free to those accessing the page for web editorial request. And we spread the word through email, but at that date, Tuesday, 2 December, we warned that the page was not accessible. That is, since the publisher had been ahead of its website and, at least in the early afternoon of 2 December, the page was not accessible to order the book. So we're in the position to publish on the blog or not to, to finally let it go for now until the next day.

But it happened in less than 24 hours the news had spread like wildfire in the blogosphere and the 2000 free copies that the publisher had made available to the first readers were exhausted, leaving undaunted by the success of the proposal. It is noteworthy, as it can not be otherwise, monitoring was conducted from the publisher, putting out fires and correcting the errors during this promotion had proved, silencing any criticism that had been derived from it. For me, the campaign was perfect and could not otherwise have been forfeited in view of the book at hand. And is that before the Web 2.0 was not even defined as a marketing label, already existed in 1999 Cluetrain Manifesto.

And is that within this text, beyond the 95 Theses on underpinning the development of this theory, outlining the paradigm shift that would be born after the spread of the Internet within the consumers and ensuring that companies should perform to build and develop their branding in a market where big media are just playing. Beyond the new concepts of Enterprise 2.0 that are based on subsequent technological developments (Blogs, wikis, social networks) a number of authors saw and conceived beyond the change of "The Conversation" before it occurred. You may Burbuja.com the crash of the late twentieth century and the disappointment, buried a vision earlier this century seems a chimera, but really I was there and then others took up with a new term. But what is certain is that before O'Reilly was published and disseminated The Cluetrain Manifesto and therefore is highly accurate and interesting that is published in Castilian in Spain and broadening the perspective of the new communication within the Network