Among the different career paths we can choose to graduates in Library and Information Science, the option of documentary is perhaps the most unknown. Although there are common tasks and parallels with the work of a librarian or an archivist, thanks to our training, knowledge and skills as archivists we can completely perform tasks traditionally assigned away from our profession.

This ignorance has caused professionals in the information we have forged our path as documentarians have to constantly prove what our capabilities, what tasks we can perform, what is our value in a company or public institution. But it is not easy to justify our place in a tangible way and evaluate it in quantitative terms, so the documentation department usually offers an image of "bottomless pit" when weighing the costs and benefits in the enterprise: the result is always deficit.

It is true that in certain sectors have long documentary to do their work, as in the case of the documentation in the media, although the ease of access to information provided by the Internet and new technologies can lead to question their future . In other business areas, however, are just starting to show our worth in the performance of work as varied as knowledge management and technology watch, or participation in the creation and configuration of the intranet or corporate website, to give a few examples.

In my case, my work as a documentarian has been developed mostly in the public sector in the field of science and research, so I could check his own initiative or at least I caught a glimpse, the multiple job opportunities that this area has to offer us.

A s e n this blog we like to call attention to our job opportunities and information professionals, I wanted to use my experience in order to provide a small sample of the tasks we perform in science:

• Surveillance technology (as in the business sector) in the competitive environment of our center or research group to monitor progress and projects being undertaken in the same area, able to use these to push themselves and not waste time and replication in a futile effort.
• Report of financial aid that European, national and devolved offered to research groups for project development or procurement of scientific and support staff.

• Detect (partly thanks to technology watch) the potential partners for the development of such research projects.
• Locate and provide investigators with all necessary information to develop their investigative work.
• Perform patent technology reports that may relate to the results obtained by researchers at our center, including support for technology transfer service, so you can determine if the results are prone to being patented.
• Assist in the processing of information gained in the research for publication in both scientific and informative media.
• Identify the most appropriate scientific journal for the publication, by its high visibility or high recognition in the scientific assessment.
• Find the partners necessary for marketing the results of such projects.
• And finally-not directly related to the research process, but to some extent with the grant aid or research projects, scientific assessment by bibliometric studies.

After the above enumeration of chores-that at no time intended to be exhaustive, we could have the false impression that the participation of archivists in the field of research is considered almost essential, but how many job offers for archivists in the field scientist can we find? How many in technology centers? How many research projects?

Reality shows us once again that our country is a certain gap with more advanced countries in the use of new information and communication technologies (and which we want to match), and therefore, perhaps, our model research has not yet been able to adapt to the current reporting process, in which the documentary can be another piece to solving the puzzle of Science.

Based on the different methodologies developed for information management in organizations, we can classify each of them at different levels depending on the depth at which it comes to managing data, information and knowledge within organizations. In this way, we can summarize the various audits based on information in the following types:

• The information systems audit investigates how technological tools are used to manage information resources.
• The audit of communication because it focuses on organizational information flows.
• The mapping of information (Information Mapping) focuses on the identification and use of information resources of the organization.
• The information audit is the systematic analysis of information resources, their use, flow and management within the organization.
• The knowledge audit, knowledge management is the highest level of information management and logically is the next step after conducting an audit of information and development of information management within an organization.
• The audit of the intelligence relationship between the management of information and knowledge.

BOTHA, H. BOON, JA The information audit.: Principles and guidelines. In Libri 2003 (53) pp. 23-38

Markets are conversations Cluetrain Manifesto proclaimed, though some have forgotten the pleasure of conversation. The World and constricts and expands according to the beat of the Web - forget the marketing concept of "2.0" - built in new ideas and concepts. Meanwhile business organizations face these changes, apparently wary of what can not, or know, control, considering that the last word is yours, forgetting that the vintage power of media, sometimes patronage, no longer rests on them. The last and turned off the light of a unidirectional model, it is time for us to realize that we are in darkness.

The king is naked against a market that knows its secrets, where anyone can air our intimacies. Knew what was previously a handful of people who shared a coffee together, across borders and markets with only one of them has a place of publication and a search engine index your content and make it retrievable to anyone who is sufficiently bold for airearlo (See the example of Kryptonite locks and other). Hierarchies succumb under the weight of a new, decentralized power, where control can be exercised from an open and collaborative approach, where the prestige is built day by day with actions and not words. There is no control, but a strange order, the credit is built between peers.

The companies, their media representatives, face a new and apparently insecure habitat that evolves and redefines itself every day. Know and be able to use it is vital for them, for their market, customers and suppliers. Herrera nos ofrecen una guía para comprender esa nueva internet que se constituye bajo el poder del usuario y que aparentemente no tiene dueño. With these premises, Pau Herrera Javier Celaya and offer a guide to understanding this new Internet that is under the power user and with no apparent owner.

Business Communication 2.0 - The role of new social technologies in business communication strategy is an extension of study by the same authors The Blogs in Business Communication in Spain adapting to a more complex with the emergence of Web 2.0 and introduces us splendidly in the new world of communication that builds on the Internet today. incluyendo el nuevo papel de estos tanto como herramientas para la gestión de la información y de la comunicación; así como otros elementos ha tener en cuenta para establecer relaciones dentro de la Red. A la vez que se nos establecen una serie de puntos básicos para comenzar a establecer conversaciones en ella. Thus, they primarily discussed the blogosphere, but also other tools such as wikis including the new role of these both as tools for information management and communication, and other elements has taken into account in establishing relationships within While the network that we establish a series of points to begin establishing conversations in it.

Our clients are people who use the Web to learn and communicate, to share opinions, hobbies and tastes, wanting to participate in this conversation is our first step towards their loyalty and strengthen our corporate image. But of course, one must first learn, to adapt the format, experience and, above all, change our old conception of the market and how we communicate with him. Do not forget that our customers and competitors are already doing.

The term [Convergence] is still used mainly in the USA, where she gained unprecedented scale: covering five aspirations, from the financial to human. The convergence of capital states that media groups have the vocation to put all the means in their field. Technological convergence points to the trend following approach digital instruments to match within a single screen. The convergence of content that there is a version for each half of the same information and that only reunification offers comprehensive treatment. The convergence to group editorial newsrooms into a single entity that feed the different media. And finally, convergence demands a professional journalistic adapted to every means, capable of passing from one medium to another displaying the same talent.

FOGEL, Jean-François; PATINO, Bruno. The press without Gutenberg. Journalism in the digital age. Barcelona: Punto de lectura, 2007